01 / Selected work
Afterdark
This video is hosted by an external service. Loading it authorizes a connection to that service.
01 / The brief
Build an identity that could carry the energy of an entire night—from the first poster to the film’s final frame.
02 / The idea
Night becomes a frequency.
03 / The system
Condensed type, a strobing rhythm and an acid spectrum form a flexible language across screen, space and print.
04 / Outcome
A coherent campaign across twelve cities, with the film becoming the launch’s central piece.
- Creative Direction
- Florent Rossi
- Film
- Studio Mirage
- Photography
- Ana Sol
- Type
- Custom
- Sound
- Nox